Hedra World

Empowering Creators: Building Hedra World Alpha

About

Hedra.World, currently in alpha, is a platform that leverages AI to generate creative content, including images, artworks, and videos. Its world-building from scratch and real-time AI rendering empowers users with full creative control.

Over three months, I collaborated closely with our alpha users, artists-in-residence, and engineers to redesign our core features and integrate new functionalities into the existing application from 0 to 1.

Impact

I led the redesign of Hedra.World's core features, enhancing user experience and integrating 3 new functionalities in 3 months. My designs successfully shipped for testing.

Timeline

3 month

Team

Lead product designer Payam,
Me, Hedra enginneering team

Task

Application redesign & implementation

Background

What is Hedra World

Hedra.World is an innovative 3D AI content creator that empowers creators with unparalleled control over video and image generation. Hedra incorporate features such as text to 3D generation, scene restyle with stable diffusion, a powerful assets library and the ability to animate object. All features designed to empower creators with full creative control.

Visit the company website ↗
About

Hedra's Creative workflow

World building

World building from scratch by import existing assets from hedra’s library, or leverage text/image-to-3D generation to seamlessly populate the world

Scene design

Design your 3D scene with composition and motions.

Rendering

Render you scene real time with stable diffusion. Outcome could be video or

Demo

Video Demo

This demo video is credited to our Artist in Residence,  Martin, and our lead product designer, Payam, for publishing it.
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My role

Collaborated closely with our users and engineers, Turning visionary prototypes into realities

When I joined the Hedra team, they had a design agency’s proposal and a raw version of the app. As a designer skilled in 3D software and image generation AI, I worked with our alpha users and artist in residency to identify pain points in the current design.

Building principle

01/ Major changes

Proposed a new workplace structure.

Working with our users and stakeholders, I purposed a workspace UI redesign solution to:

1. Make our scene building feel more seamless with less friction
2. Improve the scalability of for future feature implementation

Previously, users faced friction by having to import assets through the library module. Additionally, our side panel was not scalable for features beyond the scene manager.

Previously, users faced friction by having to import assets through the library module.
Additionally, our side panel was not scalable for features beyond the scene manager.

After the redesign, we incorporated the assets library into the side panel, with the drag and drop action to make world building a seamless experience. The side panel is also expandable to incorporate new features.

02/ Core features

Working with existing users, improve the usability for our core function: Text to 3D and Diffusion Restyle workflow

Hedra.world's core features, Text to 3D and Scene Diffusion Restyle, focus on simplifying workflows and ensuring an intuitive user experience. My design goal is to reduce friction by minimizing clicks and mode switches, creating a familiar, drag-and-drop interface that feels natural to users, requiring little to no learning curve.

My design decisions are made by...
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1. Collaborating with our artist-in-residence to identify areas for improvement in the previous version.
2. Becoming the user of similar applications, conducting market research to study competitors.

Text to 3D

Creating assets from scratch is Hedra's most unique approach when it comes to world building. The user is creating a rough sketch in a 3D canvas, enabling motion, composition from any given angle.

Restyle with Stable diffusion

I gave our Restyle feature prominence with a dedicated bottom bar, allowing users to access its functionality effortlessly at any design stage.

Realtime preview

With split window mode, the user is able to adjust compostion (from the left panel) and see changes apply to the diffused scene real time (with the right panel)